Media rights deals are a foundational pillar of the sports industry’s economic ecosystem, influencing everything from team valuations and athlete salaries to fan engagement and private equity investment.  Anyone involved with shaping the sports economy needs to understand how to navigate the complexities of the evolving sports media landscape. Join us at Media Innovators and examine the driving forces behind these changing and unprecedented market dynamics; the importance of effective storytelling, monetization and distribution; sports consumption trends and storytelling; the future of media rights and team broadcasting, streaming and alternative programming strategies.